Scott Kolbe – Medium

Scott Kolbe

Promote your Event Space for More Holiday Traffic

Are you currently booking group or private events? If so, does anyone know about it? A local search on “ private event space Denver” yields…

7 min readDec 17, 2021

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Promote your Event Space for More Holiday Traffic

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Scott Kolbe

Creating a Craft Beverage Advent Calendar

How can it already be the first of December? The year has flown by! And for your craft beverage business, we hope this month will be busy…

5 min readDec 2, 2021

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Creating a Craft Beverage Advent Calendar

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Scott Kolbe

9 Non-Creepy Ways to Celebrate Birthdays

Do drinkers celebrate their birthdays at your tasting room? You’ve got a beautiful space, there are plenty of beverages to choose from, and…

7 min readNov 15, 2021

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9 Non-Creepy Ways to Celebrate Birthdays

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Scott Kolbe

Attracting New Drinkers Is Like Selling A House

If you’ve had the pleasure of buying or selling a house, you’ll appreciate the parallels between shopping for a home and shopping for craft…

7 min readNov 1, 2021

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Attracting New Drinkers Is Like Selling A House

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Scott Kolbe

The Most Important Line in Beverage Marketing

It’s your brand story, plain and simple. You should be able to say in a single sentence what business you’re in and why customers should…

5 min readOct 16, 2021

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The Most Important Line in Beverage Marketing

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Scott Kolbe

Speaking at a Conference

Market Your Craft was thrilled to attend the Craft Brewers Conference (CBC) recently in Denver and Expo East Natural Products show in…

7 min readOct 5, 2021

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Speaking at a Conference

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Scott Kolbe

Does having a TV make you a sports bar?

When it comes time for fall sports, do you turn up the volume in your tasting room, or run and hide? Owners and managers often have a…

8 min readSep 4, 2021

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Does having a TV make you a sports bar?

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Scott Kolbe

Is it time for sponsorships and tradeshows?

After a year of virtual conferences, online festivals and remote tasting, it’s hard to imagine sponsoring a booth at a crowded in-person…

5 min readAug 14, 2021

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Is it time for sponsorships and tradeshows?

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Scott Kolbe

Telling Your Craft Beverage Story

An established craft beer brand in Colorado recently approached the team at Market Your Craft to discuss strategies for expanding to new…

2 min readAug 3, 2021

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Telling Your Craft Beverage Story

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Scott Kolbe

Funding sources for your craft beverage

While we may not have reached nationwide vaccination targets by Independence Day (and AB InBev wasn’t on the hook for that ridiculous bar…

7 min readJul 17, 2021

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Funding sources for your craft beverage

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Scott Kolbe

Scott Kolbe

Empowering craft beverage brands with the tools needed to drive traffic, build engagement and capture new sales. Learn more at https://marketyourcraft.com.

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