How can it already be the first of December? The year has flown by! And for your craft beverage business, we hope this month will be busy [and profitable] for you with events, private parties, holiday shopping and other foot traffic. Time to finish 2021 on a strong note! Recently…

Do drinkers celebrate their birthdays at your tasting room? You’ve got a beautiful space, there are plenty of beverages to choose from, and your team is at the top of their game. Why wouldn’t someone want to include you in their plans? Because your marketing is creepy. What do we…

If you’ve had the pleasure of buying or selling a house, you’ll appreciate the parallels between shopping for a home and shopping for craft beverage: The market’s hot right now People act quickly and often emotionally People look to Guides for advice Closer inspection can reveal cracks in the foundation …

It’s your brand story, plain and simple. You should be able to say in a single sentence what business you’re in and why customers should care. Wait a minute, isn’t it obvious? We’re beverage makers after all. Why would we need to tell them that? …

Market Your Craft was thrilled to attend the Craft Brewers Conference (CBC) recently in Denver and Expo East Natural Products show in Philadelphia. These are some of the most anticipated events in their respective industries, bringing brands, vendors and speakers together annually under one roof for presentations, workshops and tradeshow…

When it comes time for fall sports, do you turn up the volume in your tasting room, or run and hide? Owners and managers often have a love-hate relationship with televised sports: it can be the biggest sales night of the week, but also the biggest hassle. Having a TV…

After a year of virtual conferences, online festivals and remote tasting, it’s hard to imagine sponsoring a booth at a crowded in-person event. Yet some of the industry’s biggest gatherings are scheduled for the next couple months. Will they even happen? If so, should you plan to attend? …

An established craft beer brand in Colorado recently approached the team at Market Your Craft to discuss strategies for expanding to new markets. They have a strong backstory, but struggle to achieve the same fanbase and retail support further from home. But why the difference? The answer could be relevance…

While we may not have reached nationwide vaccination targets by Independence Day (and AB InBev wasn’t on the hook for that ridiculous bar tab), things are starting to look a little more “normal” in most parts of the country. Your team is welcoming guests to the tasting room with few…