President Biden’s speech yesterday outlined the current state of vaccine rollout, including progress towards the goal of 200 million shots by his hundredth day in office. He shared plans to support educators; expanding vaccination sites and mobile coverage; and a new date for nationwide adult eligibility. …

What are you doing to celebrate National Cocktail Day? If you’re not engaging customers today via social media and email, you’re missing out on a growing trend of DIY bartenders who are choosing to drink/entertain at home. The team at Market Your Craft doesn’t usually comment on the National Day…

A year into the pandemic, chances are your craft beverage business has experienced a COVID scare: symptomatic employees, direct exposure or worse. Perhaps you made the tough call to temporarily close the tasting room while owners and managers acted quickly to isolate/mitigate risk factors. Shifts were cancelled, team members [self]quarantined…

At the end of 2020 it was estimated that 23% of U.S. adults who drink were planning to participate in Dry January — a movement to reduce or eliminate alcohol intake for the month. This marks a noticeable increase from last January, when only 16% were expected to participate (Ballard…

Did you make the connection between craft beverage and the inauguration message yesterday? Wait, what? How does the swearing in of our 46th President relate to my business? This is not about politics — it’s about the perfect storytelling framework Joe Biden (and his speech writers) followed, and what we…

Why the sudden decrease in likes, comments and shares, despite everyone’s best efforts to build momentum heading into winter? Customers don’t want to see the same-old beverage beauty shots and they miss seeing people in your posts (nearly as much as you miss them in your tasting room). But what’s…

Scott Kolbe

Empowering craft beverage brands with the tools needed to drive traffic, build engagement and capture new sales. Learn more at https://marketyourcraft.com.

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